By Joseph
In a world where attention is shrinking and competition is rising, video marketing has become one of the most powerful tools for businesses that want to grow their business online and the numbers prove it.
According to Wyzowl’s 2024 Video Marketing Report, 91% of consumers want to see more video content from brands, and 89% say video has convinced them to buy a product or service.
Another study by HubSpot shows that video is the #1 content format for driving engagement, brand recall, and conversions.
So if you’ve been posting pictures, graphics, or carousels only, now is the time to shift. Video is no longer “nice to have.” It’s the engine behind visibility, trust, and sales.
Below is how to use video marketing strategically and effectively to grow your business online.
Most business owners jump straight into posting videos without a plan, that’s why they burn out or get inconsistent results.
A good video strategy answers:
You don’t need expensive gear. You only need a clear message, consistency, and videos that serve your audience.
Teaching is the easiest way to position your brand as an authority. Educational videos perform extremely well because people search for solutions, not noise.
Examples include:
When people learn from you, they trust you. When they trust you, they buy from you.
People don’t remember facts, they remember feelings.
Story-driven videos help your brand become relatable, memorable, and human.
Great storytelling videos include:
Storytelling builds the “like + trust” factor quicker than any ad.
If you want to grow your business online, social proof videos should be a core part of your video marketing strategy.
These include testimonials, case studies, success stories, reviews, screenshots turned into motion videos.
Social proof reduces fear, increases trust, and encourages people to take action.
Platforms like TikTok, Instagram Reels, and YouTube Shorts prioritize short videos because people watch them nonstop.
Short-form videos help you boost visibility, reach new audiences, build awareness fast, and drive traffic to longer content.
Even simple videos like “day in the life,” “behind the brand,” or “3 quick tips” can go viral with the right messaging.
Short videos attract attention, long videos build a loyal audience.
Consider creating longer videos on:
Long-form content positions you as an expert, not just a creator.
One video can become a reel, YouTube Short, carousel, blog post, etc.
Repurposing helps you stay consistent without burning out or creating fresh content daily.
Video SEO helps you rank on Google and YouTube.
To optimize effectively:
For example, embedding your videos on your website also boosts your site ranking. Here’s an example from HubSpot:
https://blog.hubspot.com/marketing/how-to-rank-youtube-videos
Your videos should guide your audience gently, not pressure them.
Soft CTAs include:
People respond more when they don’t feel chased or sold.
Video marketing is a data game.
Track your watch time, engagement, saves, shares, clicks, and conversions.
Tools like Google Analytics or YouTube Studio show exactly what’s working.
This helps you stop guessing and start creating strategically.
Video marketing is no longer optional, it’s one of the strongest ways to grow your business online in 2025 and beyond. The brands that win are the ones that stay consistent, deliver value, and connect emotionally with their audience.
You don’t need perfection, you just need clarity, strategy, and consistency.
Click here to find out which is better for your business between a website and social media.
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