India Pet Grooming Products Market Share, Size & Trends

The pet grooming products market in India has witnessed remarkable growth in recent years. This expansion can be attributed to increasing pet ownership, evolving perceptions of pets as family members, and rising awareness regarding pet health and hygiene. The market for pet grooming products is being driven by an overarching growth in the India pet care market, which is projected to grow at a CAGR of 13% from 2024 to 2032. This growth trajectory highlights the significance of pet grooming products, as pet owners become more conscious of their pets’ well-being.

Key Benefits of Pet Grooming Products

1. Improved Pet Health: Regular grooming helps to prevent common issues such as matting, skin irritation, and infections. Specialized grooming products help maintain pets’ coats, skin, nails, and overall hygiene.
2. Enhanced Appearance: Grooming products help keep pets looking well-maintained and tidy, contributing to their appearance and owners’ satisfaction.
3. Early Detection of Health Issues: Grooming routines allow pet owners to detect abnormalities, lumps, or skin conditions, enabling timely veterinary care.
4. Strengthening the Bond: Grooming is often a bonding experience, allowing pet owners to spend quality time with their pets.

Key Industry Developments

• Rise in E-commerce Platforms: The growth of online retail channels, especially during the COVID-19 pandemic, has made pet grooming products more accessible. Companies are increasingly listing their products on platforms such as Amazon, Flipkart, and specialized pet care e-commerce sites.
• Expansion of Product Portfolios: Leading brands are expanding their grooming product lines, incorporating new offerings such as hypoallergenic shampoos, organic grooming products, and specialized tools for various pet breeds.
• Pet Grooming Salons and Mobile Grooming Vans: In urban areas, mobile grooming vans and grooming salons are gaining popularity, with professionals offering services at customers’ homes, enhancing convenience for pet owners.

Driving Factors

1. Increasing Pet Ownership: The surge in pet adoption, particularly during and post-COVID-19, has significantly boosted demand for pet grooming products.
2. Changing Attitudes Towards Pets: There is a growing perception of pets as family members, leading to increased spending on their wellness and grooming.
3. Rising Disposable Income: Higher disposable incomes enable pet owners to spend more on quality grooming products for their pets.
4. Health and Hygiene Awareness: With growing awareness of pet health, there is an increased focus on regular grooming to avoid infections, pests, and other health issues.

Restraining Factors

1. High Costs: Premium grooming products can be costly, which may deter price-sensitive consumers.
2. Lack of Awareness in Rural Areas: The adoption of grooming products is limited in rural regions due to a lack of awareness and perceived necessity.
3. Competition from Local Brands: Low-cost, locally made alternatives pose challenges to major brands looking to maintain market share.

Market Segmentation

The India pet grooming products market can be segmented as follows:

By Product Type:

• Shampoos & Conditioners: To maintain coat health and cleanliness.
• Clippers & Scissors: Used for trimming fur and maintaining neatness.
• Combs & Brushes: Essential for detangling and removing loose fur.
• Dental Care Products: Include toothpaste and mouth sprays.
• Other Products: Such as nail clippers, ear cleaners, and paw balms.

By Pet Type:

• Dogs: The largest segment, due to higher grooming needs and pet ownership.
• Cats: Growing popularity, especially among urban households.
• Others: Include birds and small animals like rabbits and guinea pigs.

By Distribution Channel:

• Online Retail: A significant and growing segment, driven by convenience.
• Pet Specialty Stores: Continue to play a vital role, providing expert advice.
• Veterinary Clinics: Offer grooming products as part of their services.
• Supermarkets and Hypermarkets: Growing adoption due to increased accessibility.

Market Outlook

The market outlook for pet grooming products in India is positive, bolstered by the increasing focus on pet care and wellness. With a forecasted CAGR of 13% in the India pet care market during 2024-2032, the grooming segment is poised for sustained growth, with both urban and suburban pet owners contributing to this demand. Rising disposable incomes, urbanization, and the growing trend of nuclear families further fuel this market’s expansion.

Trends in the India Pet Grooming Products Market

1. Organic and Natural Products: Consumers are shifting towards natural and chemical-free grooming products, prioritizing their pets’ health and well-being.
2. Breed-specific Products: Companies are increasingly developing products tailored for specific breeds, addressing unique grooming needs.
3. Pet Grooming Subscription Boxes: Subscription-based models offering a selection of grooming products each month are becoming popular among pet owners.
4. Technological Innovations: Grooming tools equipped with smart features like sensors and temperature control are emerging, offering a premium grooming experience.

Analysis of the India Pet Grooming Products Market

The market is dynamic and rapidly evolving, marked by increased consumer spending on pets and the expansion of product portfolios by both local and international brands. However, the high competition from low-cost, unbranded products may create challenges for premium brands. Moreover, while urban areas drive growth, companies are gradually expanding their reach into semi-urban and rural regions, where pet ownership is increasing.

Recent News and Developments

1. Product Launches: Major players have introduced new products, including all-natural grooming items, to cater to environmentally conscious consumers.
2. Collaborations and Partnerships: Companies are partnering with veterinarians and pet care providers to offer exclusive grooming products at clinics.
3. Online Campaigns: Digital marketing strategies, including social media campaigns and influencer endorsements, have been instrumental in promoting pet grooming products.

Top Impacting Factors

• Growing Pet Population: India’s pet population is expected to continue growing, boosting the grooming product market.
• Humanization of Pets: As pets become more integrated into family life, their owners are willing to spend more on premium grooming products.
• E-commerce Expansion: Online channels are making grooming products accessible to a wider audience.

Target Audience

• Pet Owners: Primary consumers, particularly those living in urban and suburban areas.
• Veterinarians and Groomers: Professionals who recommend grooming products to pet owners.
• Pet Care Stores and E-commerce Retailers: Retailers stocking these products cater to the growing consumer base.

Major Key Players

• Glenand Group of Companies

• Petacom

• Petkin Inc.

• Wahl Clipper Corporation

• Terrai Natural Products

• Scoobee Pet Products

• Others

Opportunities

1. Expansion into Rural Areas: With targeted awareness campaigns, companies can tap into the rural market, where pet ownership is rising.
2. Introduction of Eco-friendly Products: There is a growing demand for sustainable and eco-friendly grooming products, which companies can leverage.
3. Technological Advancements: Innovative grooming tools can attract tech-savvy pet owners looking for premium products.

Challenges

1. High Competition from Unorganized Sector: Many local brands offer low-cost alternatives, which may impact the sales of premium brands.
2. Price Sensitivity: Many consumers are price-sensitive, which can limit the growth of high-end grooming products.
3. Limited Veterinary Infrastructure in Rural Areas: Access to pet care products and grooming services remains limited in rural regions, affecting market penetration.

Restraints

1. Lack of Awareness: In rural and semi-urban areas, a lack of awareness regarding the importance of pet grooming remains a challenge.
2. Economic Fluctuations: Disposable incomes may vary, impacting consumer spending on non-essential items like premium grooming products.

Scope of the India Pet Grooming Products Market

The scope of the pet grooming products market in India is expansive, as it continues to penetrate urban, suburban, and rural areas. While dogs are currently the primary focus, products for other pets like cats, birds, and small animals are also gaining popularity. Furthermore, as grooming becomes a more integral part of pet care, product variety, and innovation are expected to drive the market, providing new growth avenues for companies in this space.